White Hat SEO

Here in this lesson we will discuss about white hat and technical aspects of SEO.

I will be covering these topics in this lesson:

Let’s dive right in…

Do you wanna rank no 1 on Google? This is the most common question that every article about SEO asks and your obvious answer to it is yes! and White Hat SEO Techniques will help you in that.

But there are some strategies that you need to follow in order to really rank on Google and there is a technique called White Hat SEO that will help you to optimize your website in the right manner.

Here in this lesson, I am going to break down each and everything about White Hat SEO.

White Hat SEO refers to the Google authorized SEO practices that you need to implement on your website. These practices are recognised as the best in Google’s eyes and help you in getting higher rankings without breaking any rules.

I have divided this article into diiferent parts that will help you better understand the topic and I will be covering the following points here. This is my ultimate White HAT SEO guide that will help you in all aspects.

So let’s jump right in there and learn more about The White Hat SEO.

Chapter #1 ( Keyword Researching)

White Hat SEO

In this chapter, we will learn how to select the right keywords for our posts and how important it is to define keywords. I will tell you my favourite keyword researching strategies.


Finding keywords from Google suggest: 

Whenever you tend to type in a keyword in order to perform a Google search Google displays a set of related keywords.

Just type in a keyword and see the result. Have a look at the image above.

These are the most searched keywords related to your query. You can select the appropriate ones related to your topic. This is one of the best techniques that you can use.


Copy Your Competitors Keywords:

For this, the best tool in the market is SEMRUSH. You just need to go and type in a keyword and see who’s ranking No1 for that particular keyword.

Copy their URL and paste it in there and it will show you all the keywords for which they are ranking on the first page.

Just copy all those keywords and use them in your posts.


Use Google Trends:

Using Google Trends will help you a lot in this. It will tell you about all the trending searches on Google. It categorises each and every topic so that you get the right information.

Google trends will display what is trending in different parts of the world.


The UberSuggest Tool:

This is tool brought you by the most successful marketer Neil Patel. It is a good tool that will help you in selecting the right keywords. It shows you all the keywords related to your query.

I recommend you to use this tool to master the art of keyword researching.

So, these were some of the best keyword researching methods that I use to manage and plan keywords for my posts.

Chapter #2 Creating Unforgettable Content

You must be known to the fact that content is king. Writing great content is not very difficult if you know the right technique and way.

Here in this chapter, I am going to tell you about the four most important features that will help you create an unforgettable content.


Write Contents Depending Upon Users Need:

What I mean by this is that decide the word limit of your posts according to the topic chosen by you. Stretching a short topic to 1000  words will not be a good idea.

So, it is advisable to decide the post length based on the topic and what points you need to cover in that.

Content relevancy is must. Your post contents must be related to the topic. Don’t just go completely off the topic to increase word count. It is completely useless.

According to a report by Market Muse content, word limit should be selected smartly by the author. This is because it will help them to be more relevant and rank higher on SERPs ( Search Engine Result Pages).


Satisfying Readers Intents:

Working according to the readers need is very important for a blogger because it helps them to last longer in the competition.

Thanks to the AI technology Google has a new algorithm called Rankbrain Algorithm that will filter the content on the websites and it will select the best websites and rank them on top.

The best way to optimize your content for Rankbrain is to write user satisfying content. And that will help you in a longer run.


Improve Your Content Readability And Usability:

The most important part when you are writing content is its readability and usefulness from the readers perspective. It also important from SEO point of view, you need to improve the readability. This will boost your search rankings.

Yoast SEO tool is the best tool in this category. This tool will help you improve your readability.

What it will do is that it will analyze your website and its content for any issues and will tell you the ways to fix them.


The SkyScraper Technique:

The best way to get more organic search traffic is by creating better content than others. And that is what SkyScraper Technique is all about.

What I did to rank is that I went and typed the keyword for which I wanted to rank for. And I read all the top contents and then I created a better than others and today I rank for the competitive keyword ” Blogging Niches”

Just because you are creating better content than others. Google will rank your website on the first page for that particular keyword.

Chapter #3 (On Page SEO)

White hat SEO contains one more element that is: On Page SEO ( Search Engine Optimization) is beyond just adjusting title and meta description tags.

It consists of many other important parts that you need to look at.

There are three parts and lets jump right in to understand each one of them.


Using Right Keywords In your title and meta description tag:

If you are using the right keywords in your title and meta description tag then your chances of ranking will increase.


Descriptive And Keyword Rich URL:

Keep your URL short and keep your focus keyword in it.


Internal Linking:

Internal is must when you are writing posts. This sends Google positive ranking signals.

It helps your page gain more page authority and eventually improving your page rank.


Specify ALT Tags In Your Images:

If you specify ALT tags in your images then your chances of ranking are higher than those who do not specify it.

You will see an increase in your unique sessions and your website traffic.

There is no doubt in the fact that it is almost impossible to rank if you have no links to your site. Building links to your site is not that easy and also it is an important ranking factor.

You will need to follow these steps in order to build high-quality backlinks for your website:


Link Building By Email Outreach:

All you have to do is to use SEMRUSH get the list of all the domains linking to your competitors.

And mail each one of them one by one and tell them about your content.  And if they love your content then they will link back to you.

This will help your website to increase its domain authority and rank higher on Google.


Guest Blogging:

Guest Blogging will help you get amazing backlinks for your website. Just go and submit a guest post on popular websites like ENTREPRENEUR, FORBES, HUBSPOT.

If your content is amazing then you will get instant approval and amount of backlinks you will get from there will be amazing.

Step #3

Broken Link Building:

Broken link building is the best way to build high quality links to your website.

In this, all you need to do is to inform your competitors about the broken links on their website and asking them to replace it with your link.

You can find broken links on any website using a free chrome extension ‘check my links’

This link building method is very effective and it will help you generate quality links for your website.

Chapter #5 Technical SEO

Apart from all these things. Technical SEO is something which affects your website directly.

Here are the three most important technical SEO factors:


Improve Page Load Time:

Improving page load time of your website will boost your rankings drastically. You can use Google Page Speed Insights to analyze and fix speed issues your website. This will help you in long term business.


Fix Broken Links:

Broken links decrease your rankings because Google considers them as low-quality. In order to fix this visit brokenlinkcheck.


Accelerated Mobile Pages:

Creating an AMP version of all your website pages. This will make your web pages more user-friendly and they will load super fast on mobo devices. You can use AMP framework to create high-quality amp pages.

Chapter #6 (SEO Ranking)

SEO Ranking – You wanna rank No1 on Google who doesn’t? Most people say that you need to build links.

Most people say that only on page SEO will do the work for you but you should not do only one of these practices. This is not the only ranking factor on Google.

Search Engine Optimization is to optimize your website and its contents according to the search algorithm.

When it comes to search engine rankings the most important place is occupied by Search Engine Optimization which determines on which page of Google your website will land.

Well, Google keeps changing its algorithm and users have to optimize their website according to it, if they want to rank higher on Google.

So when a new update rolls out about optimization we all are worried that how it is going to affect our traffic and ranking and what strategy should we follow in order to tackle that.

Why Search Engine Optimization Matters?

When it comes to Google search rankings it matters a lot that how to deliver your content to the search engines with adequate and useful information on your website or blog posts.

So, that Google may find the content of your website relevant for their readers. Here are some points that you should remember about search engine optimization:

  • Its Algorithm keeps on changing and it does not stay at the same place.
  • Keep your website and Blog up to date.
  • Do not change your website’s design too often.
  • Use LSI keywords in your posts, this will be very beneficial for you.
  • Optimize your website according to the latest algorithm of Google.
  • Write on the topics that the reader finds interesting.

There are topics that will fascinate you a lot. And you may think that it’s very interesting but I hate to say that it does not matter that what you think is great, it matters what your readers find interesting.

Work according to your audience interest.

Note: Never use any unfair means to fool Google because that will result in the permanent banning of your website

Some Common Optimization Tricks:

Here are some of the common tricks and strategies that must follow in order to run for a long time. Spend time learning the basics and implementing them. You just need to be cautious about what you must do to make  your website perform well:

  • Find Right keywords for your blog posts.
  • Take your time and do proper keyword research.
  • Write thorough articles: Well, this matters a lot when it comes to ranking.
  • This is because Google ranks those sites up who provide detailed content.
  • Don’t just build numerous backlinks without writing enough content.
  • Optimise your website for mobile devices.
  • Make sure that your website loads super fast.
  • Leverage all the social media sources available to you.
  • Use the dwell time technique that is spending more time in the same position.
  • Always provide image alt texts in all your blog posts.
  • Interlink several blog posts within other in your blog.
  • While linking out to other relevant sources do not use same anchor text more than one time.
  • Usage of proper heading and subheadings is also very important.
  • Improve the readability of your blog post by using small and effective sentences instead of those long and boring ones.

So these are some of the common tips that most of us follow in order to rank higher on Google. But you must know that smart work is more important than hard work so try to be smart.

Blog Less- SEO Best Practices:

Yes! This the key to your success in blogging career. What I mean by this is that you should not spend all your time just writing and posting blog posts.

You should also spend some time on marketing, sharing and promoting your content and using other creative methods to flourish your blog and increase your SEO Ranking.

Here is how you can do it effectively:

  • Write 2-3 blog posts per week.
  • Come up with new ideas and try to help people in your own way.
  • Use Social Media marketing to promote content on social media free of cost.
  • Try to embed videos and podcasts in your posts to attracts readers.
  • Build high-quality backlinks using fair techniques.
  • Focus more on, on page SEO.
  • Internal linking is must and don’t miss that.
  • Read other bloggers posts to get an idea about how to write quality contents.
  • Accelerated Mobile Pages are a great way to enhance user experience on their mobile devices.
  • Engage in conversation to know what others are talking about your competition.
  • Help others by providing them with your contents that break down each and everything about the topic.

Using Technology And Its Advantage: 

Technology is the best tool and the best medium for your blog and business. The development in technology is helping bloggers like you and me to expand our ideas.

So you must be thinking that how can you use tech to make your blog a successful one. This is the idea that most SEO experts use in order to make their content go viral on the web. You have to do the same just use services like ads, banners and other stuff like that.

You do not have to pay a lot for advertising, all you have to do is to use the resources that are available to you like: INFOGRAPHICS, SOCIAL MEDIA, AD CAMPAIGNS.

Create popups on your website and provide cool gifts or anything that you can. You can put a timer saying that this content will unlock once you subscribe and share it with 10 people.

This will help you to get more social shares and clicks as well as more views which will result in higher search engine ranking.

Use editors to create cool and attractive videos telling about how useful your website, blog or service is.

You can also record some podcasts and embed it on your website. These tricks are very beneficial for you if you do it on a regular basis.

Another problem is that you are writing all these contents, you getting social shares but the isn’t just going viral. What should you do?

You can follow the following methods in order to make your content go viral:

  • Install the click to tweet plugin if you are using WordPress: Now what this will do is that it will help your content go viral on social media. So, if you have quotes or any other famous sayings in your posts spread click to tweet all around.
  • Come with different offers according to your content to attract users.
  • Use more images to explain your point effectively.
  • Brain dean skyscraper technique is the best way to display other creators data in your own way in the form of infographics.

Build Your Brand:

This is the part that most of the bloggers miss and those who are successful are continuously using this technique. Try to build your brand so that people develop a trust in you and your website just like other big organizations. Some great examples are, Nike, BMW, General Motors.

What these people did is that apart from building and selling products they build their brand and people got to know about them and slowly their sales went up and they became very popular.

You have to do the same thing with your blog or website, don’t just write your posts and share.

  • Use Digital media sources like – Youtube, Tiktok, and other popular platforms, also you can use IGTV which is recently been launched by Instagram.
  • Visual advertising is also very effective when you are trying to build your brand.
  • Connect with some of the recognized brands within your space.

Benefits Of Building A Brand:

  • When you have built a brand you will see that your organic search traffic will start going up steadily.
  • Make sure that you use the link building strategy from big brands. Display your blog as a brand.
  • Make sure you mention your products on each and every page on your website.
  • Building a brand is also an important SEO strategy that will surely help you in long run.
  • Create user-friendly contents and products that provide value to them.
  • Marketing is very essential whether you are building a brand or you are promoting your blog.
  • Leverage content marketing in your schedule as it helps you and your content to reach more people

So, I must tell you that building a brand with a large trust percentage is very tough but not impossible.

Although it takes some time to build trust but still keep trying and you will succeed. Do not advertise if you are not getting right visitors on your website this is because they did not provide any value to your blog or site.

Plugins You Can Use:

Using plugins will help you to perform more efficiently on the web but do not load too many plugins. This will make your website slow which will affect your rankings negatively.

Here are some of the must-have plugins that every blogger must have

  1. Yoast SEO Plugin: One of the best plugin to boost your search engine rankings and also it gives you a score everytime you publish a blog post.
  2. Click To Tweet Plugin: Spread the click to tweet banner all over posts.
  3. AMP Plugin:  Make your website load super fast on mobile.
  4. SEM Rush Writing Assistant: The best plugin to enhance your posts quality and optimizing them.

Use these important plugins and I bet that you will rank higher on Google within a month.


For advanced technical SEO, you can use Google search console. It will keep an eye on your website and will inform and fix all the technical issues on your website.

Best SEO Tools

white hat seo

So, you have been searching for the best-paid SEO tools and best blogging tools.  These paid SEO tools will automate things for you and help you to get higher rankings, more backlinks and traffic to your website. 

Some of these tools are great but some are just their copy and they just want your money. I will tell you their pros and cons also to help you choose better.

List of tools I will be talking about:




So let’s begin without wasting any time:

#1 SEMrush

Semrush is a great tool out there that can help you increase your traffic and links to your website. It provides you with the site audit report that helps you to analyze things that you need to improve.

With that report, you can customize your site and it’s settings. Also, semrush provides you with various attractive tools like site explorer, backlink checker and many affiliate tools also to help you gain more attention. 

For example, if you want to see how many backlinks ‘reddit‘ as you can just put the URL in and semrush will display all the details  like this –

Report Breakdown:

So here in this report semrush has broken down, Reddit’s – organic results, paid search results, backlinks- 2.9B which is huge isn’t! 

SEMrush Beta Feature

SEMrush now displays your Google my business data. This is quite good as now you will get all your data and insights in one place:

Semrush Plans:

  • Pro Plan:             $99.95/mo
  • Guru Plan:          $199.95/mo
  • Business Plan:    $399.95/mo
  • Enterprise Plan: You will need to contact them for that

#2 Moz: SEO Software Tool by Rand Fishkin

Moz is a great tool developed by Rand Fishkin and his team. They were the one to coin the term domain authority which is now being used by Google to determine domain rankings. 

Moz also provide you with other tools like: link explorer, moz bar, keyword listing.  These tools are a bit better than semrush tools because they provide you with the exact information. 

You know moz also carry out tests to understand Google’s pattern for ranking. And after that they make a change in their tools according to that to help you better optimize your website.

Moz Pro Pricing:

  • Standard:   $99/mo
  • Medium:    $179/mo
  • Large          $249/mo
  • Premium:  $999/mo

#3 Ahrefs SEO Tool

Now, ahrefs is one of the best paid SEO tool that is used by all major and leading bloggers and marketers out there. It consists of all the tools that these two are missing like – content gap, broken link checker, content explorer.

Ahrefs is the most popular SEO tool in the market it is used even by Pete Cashmore (CEO & Founder: Mashable), Brian Dean ( CEO & Founder: Backlinko), Larry Kim ( CEO & Founder: Wordstream, Mobile Monkey)

Here is an example of ahrefs SEO audit: 

 Ahrefs Plan & Pricing

  • Lite:             $99/mo
  • Standard:   $179/mo
  • Advanced:  $399/mo
  • Agency:       $999/mo

Some More Tips

You should keep yourself away from the following:

  • Stay miles away from black hat tactics.
  • Keyword Stuffing is not important.
  • Do not try ethical hackers techniques and black hat SEO like the bad guys.
  • Understand the difference between a white hat hacker and black hat hackers.
  • Penetration Testing is necessary.

So, this was all about White Hat SEO. This guide will help you understand it better and will also teach you in getting higher rankings on Google.  I urge you to read it carefully.

Abhishek Tiwari is the chief SEO expert and Founder of "SEO Crunch". He is the wizard of SEO Crunch where he teaches about SEO and Marketing. Abhishek is also a good motivator and a speaker. Also, he always tries to learn new things in life.

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