Video SEO

YouTube is currently the leading platform for video sharing, video marketing, and video blogging or vlogging. It is a free platform offered by none other than Google, and everybody loves it.

The importance of YouTube lies in the fact that in the content marketing world, videos are a big hit. And it has been like that for a very long time now and till date, it has the biggest potential.

Many of the social network giants have tried their hands, but they lack the kind of impact YouTube has.

coming to video seo…

Video SEO is something that helps you in ranking your videos for the different searches performed all over the web.

Have you ever wondered how guys like Brian dean rank for most competitive keywords? Like this-

and more….

So what type of strategies he applies to rank his videos in search results. Today in this guide I am going to cover each and every essential thing about Video SEO.  

It is just not optimizing your video it’s about making your video interesting, valuable and appropriate for your viewers.

Why Video Search Engine Optimization:

  • This is because it helps in ranking your videos better.
  • Online Video SEO increases conversions for your website.
  • Just because of video SEO you will get more target audience.

Let’s take a look at the contents and then we will jump in it!

Blog keyword researching and video keyword are two different things. Searching for the right tags and keywords for your videos is very important. This is the first thing you need to learn in Video SEO. 

1. Keyword Reasearch

This can be done in three steps i.e there are three best methods to find the right keywords for your videos:

METHOD #1

YouTube Suggest:

Just like Google suggest there is youtube suggest that tells you related keywords for your videos.

Type in a keyword like this and it will suggest some top searched keywords

Go on and pick a keyword related to your video content.

METHOD #2

Using TubeBuddy Tags:

Another great way of selecting keywords. All you have to do is to install its free extension and…

1. then head over to your competitor’s video and click on tags it will show you all the tags they use in order to rank.

2. Have a look at the keywords it will also show for what keyword they are ranking at which position in the search results..

3.  Copy their ranking keywords and use them in your videos. Like this.

METHOD #3

Youtube Analytics:

Now after logging in,  click on traffic sources and youtube search

It will display the list of keywords you already rank for:

You can do two things with this data:

# 1. Optimize your older videos.

# 2. Create a whole new video.

Both the ways are very effective.

2. Creating Awesome Videos

Creating awesome and interactive videos is very important for your channel. For that, you need to keep three things in mind and try to balance all of them.

THING #1

Total Watch Time:

Watch time gives you the idea that whether viewers are engaging with your content or not.

Watch time sends youtube ranking signals and tells them to push your content up in the search results.

THING  #2

User Retention:

User retention is another important term in our list. It means how well viewers are with your content. They are coming back or not.

If more and more users come back to your channel again and again then you will get more privilege in rankings.

THING #3

User Engagement :

Another key factor in rankings that sends positive signals. User engagement is users action on your video. Like:

  • Like
  • Comment
  • Subscribe
  • Share

3. Optimization

#1 Video Title

Title in a video is very important as it tells what the video is all about. The more catchy your title is the more you are gonna get users attention.

There are two ways to write great and interactive titles:

  1.  Using the most searched terms related to your content.
  2.  Get an idea from your competitors.

#2 Video Description

Video description is important as it tells what your video is all about. What are its contents and what it is trying to convey?

A description should be thorough and I recommend you to write 220 or more words if you want your video to rank.

#3  Youtube Tags

Now tags are not as important as they were earlier but still, it is good to use your target keywords as your tags and that will help for sure.

#4 Upload A Transcript

Video Transcript helps youtube better understand your video topic.

Here’s  A Pro Tip:

4. Channel Authority

In this chapter, we will explore what is channel authority and how it affects your video rankings?

Channel Authority is basically the different ranking signals like the branding of your channel,  subscribers count, trust, and many more things like that.

#1 Branding Of Your Channel

Now, this what tells youtube and people why your channel is unique and what are the benefits of subscribing to it.

It helps in creating awareness of your channel.

#2 Channel Header & Logo

So, channel header and logo makes your channel easily detectable by other users. And this is also good for your brand.

#3 No Of Subscribers

Subscribers are your regular viewers that watch your videos whenever you upload a new one. The more you have subscribers, the more will be your channel authority.

Ask people to subscribe to your channel at the end of the video.

#4 Links To Your Channel

Embedding videos in your blog posts help you get links for your youtube channel and getting is important from SEO point of view.

As it helps in increasing channel authority.

5. Ranking On Googlw With Videos

So this is the hardest part of all. In this part, I will tell you how you can rank on Google with the help of your videos.

#1 Make Your Videos Attractive

What I mean by this is that make your videos meaningful so that more and more people watch it.

This sends positive ranking signals to Google. And chances are it will appear above all others in Google search.

#2 Include Funny  Interruptions

Funny interruptions are moments when you take your audience on a fun ride that binds them to your video and its contents.

#3 Use Video Schema

Google and bing both support schema markup. In order to make schema work for you do the following things:

  • Use keyword rich title.
  • Include the keyword in your description.
  • Video duration must be long.
  • Make your thumbnail attractive.

This guide from Google will lead you with Schema.

For promoting your video leverage all the resources you have like:

  • Promoting Through Social Media:

It is the best way to promote anything. All you have to do is to share your videos with nice description. So that it attracts people.

And also encourage them to share it further.

  • Embedding In Your Blog Posts:

Video marketing with the help of your blog posts is the best free technique for promoting your video. Include videos related to your posts.

  • Right Video Hosting Platform:

It is almost impossible to get up to Google rankings if you are using any other video hosting platform.

So, I advise you to use youtube with optimal and effective SEO strategies to get the best results.

6. Bonus Chapter

So, in this chapter I will be discussing the most important 7 ways to rank higher on Youtube apart from the SEO part.

7 Ways To Rank Higher On Youtube

We all know YouTube Optimization is not only about videos. It is also about making the right channels, getting subscribers, likes etc.

So, if you currently possess a YouTube channel, you might be thinking that how you can get free YouTube subscribers fast and eventually how can you increase the exposure of your videos.

But to drive huge traffic to your channel, you need to have quality content and most importantly more subscribers. So, here are the ways by which you can get free subscribers on YouTube.


#1 Build A Proper Plan For The Videos

The first and foremost thing while getting started with YouTube Optimization is to plan what type of a channel you want. What will it be all about!

A tip from our side will be, create what you love to do and not something that is trending on YouTube. It’s a bad concept. Most of the people who does this end up being unsuccessful.

Decide on what you love and then create and focus on developing the channel and the videos altogether.

Video scripts are very important due to the fact that you can organize your videos better that way and keep track of everything easily. It will also ensure a smooth flow of events which will surely result in a well sorted out video.

Identifying your target audience is very important as well. While writing the script you should identify what your target audience is and use the appropriate language accordingly in the script based on their understanding.


#2 Create Highly Engaging Content

Content is the King! So it goes without saying that your content should work. It should be informative, entertaining and should give a certain value to the viewers.

Engaging content is a must for a successful outcome. As there is a lot of content out there, the content which engages the audience and builds interest in them is the way to go!

So, before you build a video, make sure that your videos are engaging and add value to your audience.

#3 Look After Your Uploading Frequency

You have to realize the main reason behind someone subscribing to your channel.  

So, you need to keep up with your subscribers’ demand and for that, you need to increase your video uploading frequency. A consistent amount of development and uploading leads to a lasting impression with your subscribers.

Publish videos following a proper schedule and in a timely manner.

#4 Optimize The Videos To 5 Minutes  

YouTube Optimization has many detailed, in-depth videos in its database. Though there are such lengthy contents, but the high converting ones are the videos that are limited to five minutes in length.

This a golden number for people who are starting out. You should follow this number until you have a cushion of a decent following or subscribers.

And once you have a good amount of subscribers you can experiment with the length and monitor your audience’s reaction.

Initially whatever you do, keep it simple, streamlined,  short, informative and most importantly entertaining, and also under 5 minutes.

Related: Video SEO: The Ultimate Guide 


#5 Optimize The Video Titles

Being different holds the key. Yes, being distinguishable among thousands of videos is one of the most important aspects while chasing YouTube success.

One of the easiest ways to do this is to give your videos relevant yet different and off-beat titles. That way people will come to your channel just out of curiosity.

Having quirky titles and names can have benefits, but it does not end there. To get the maximum amount of views, SEO(Search Engine Optimization) will also play a big part in YouTube marketing.

• Use of right keyword in the title is important.

• Ensure that the title is not too long yet engaging.

• Analyze what people are searching for on the web using Google Adwords.

• A descriptive title portraying the basic idea of the video is a must.

Learn how to pen down catchy and optimized titles.

All these points make sense video descriptions as well. The only differentiating factor being the description should reveal all that the video showcases, but in a detailed way.

#6 Personalization Of Video Thumbnails

Creating a custom video thumbnail for each video you upload is the way to go!

Instead of generating random thumbnails, building custom video thumbnails makes a lot of sense.

You can use annotations and relevant images as well. This can easily increase your CTR (click through rate) of your videos. Custom thumbnails will also tell visitors what your video is all about and that is very desirable.

#7 Creating A Channel Trailer

To keep your visitors engaged you also need to create a proper channel trailer. This is a great feature that YouTube offers. This channel trailers play automatically upon opening of a channel.

This trailer should be tweaked constantly and very carefully so as to keep the visitors engaged to your channel itself.

This showcases what you have on offer, and why they must stay on your channel. So it is very important to create a perfect channel trailer for getting free subscribers on YouTube.

Other than this you should do the following to get more subscribers for your channel.

• With the option of tagging your official page to your channel, you can let people find you. Therefore if you have a blog or an official website you can easily tag that your channel. And this a great way to increase overall exposure.

• Collaborate with other fellow YouTubers for exposure benefits and to reach out to a new audience.

• Interaction with your fans is a must. It is all about how much you care. If you care about them, they will care about you. Replying to comments and interacting with loyal fans is indeed necessary.

• Promote your channel as much as you can in other social media platforms through social media marketing. You need to be desirable!

Conclusion

All that said, correctly implementing these techniques will surely help you achieve your goal of getting a lot of free YouTube subscribers. Never stop experimenting. You should explore more and more ideas.

It takes a lot of effort and commitment to build a successful channel. So never give up!

If you liked this article, please share it and leave a like. So tell me what techniques you followed in order to optimize your videos?

Abhishek Tiwari is the chief SEO expert and Founder of "SEO Crunch". He is the wizard of SEO Crunch where he teaches about SEO and Marketing. Abhishek is also a good motivator and a speaker. Also, he always tries to learn new things in life.

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